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Transforming TC Backer Construction’s
Lead Generation and ROI

TC Backer Construction, a long-established business serving homeowners with roofing, siding, windows, gutters, and solar services, operates across the East Coast from their five offices. With decades of experience, they have built a solid reputation for quality and customer service.

Challenges

Before partnering with SalesGadget, TC Backer faced several key challenges:
  • No tracking in place to identify lead sources.
  • Low lead flow, resulting in inconsistent revenue streams.
  • Inefficient marketing spend with no clear ROI, leading to a lack of confidence in their marketing efforts.
Without the ability to measure lead sources or ROI, TC Backer’s marketing lacked the necessary insights to refine and improve performance. Studies show that businesses using data-driven marketing are six times more likely to achieve profitability, making it crucial to implement strategies that provide clarity on lead quality and ROI.

Why They Chose SalesGadget

TC Backer selected SalesGadget due to:
  • Proximity to their main headquarters for accessible weekly strategy and check-in calls.
  • SalesGadget’s exclusive expertise in working with roofing companies across the country, providing specialized insights and proven strategies.
Our proven track record in roofing-specific marketing and ability to provide personalized support made us an ideal partner. Additionally, consistent communication ensures alignment with client goals, an industry best practice for maintaining effective partnerships.

Services Provided

SalesGadget deployed a comprehensive suite of services tailored to TC Backer’s needs:
  • Google PPC and Local Service Ads.
  • Facebook Ads for targeted lead generation.
  • SEO strategy and implementation to boost online visibility.
  • Deployment of the SalesGadget CRM and automation to track lead sources, manage communication, and calculate ROI effectively.
By integrating these services, we addressed the fundamental marketing principle of creating a full-funnel approach—driving awareness, capturing leads, and nurturing them effectively. This holistic strategy ensured no lead fell through the cracks and maximized every marketing dollar spent.

Goals

The primary objectives were:
  • Increase the volume and quality of leads.
  • Improve ROI by identifying and optimizing the best-performing lead sources.
These goals aligned with marketing best practices, focusing on customer acquisition while ensuring cost-efficiency. Research indicates that businesses prioritizing lead quality see a 20% increase in sales opportunities compared to those focusing solely on quantity.

Strategies and Tactics

SalesGadget implemented:
  • A redesigned website with optimized content to improve traffic and conversion rates.
  • Robust paid advertising campaigns across Google and Facebook platforms.
  • Comprehensive SEO strategies using tools like SEMRush, AHREFs, Google Analytics, and Search Console.
  • Integration of the SalesGadget CRM for streamlined lead tracking and communication automation.
The website redesign focused on user experience (UX), a critical factor as studies show that 75% of users judge a company’s credibility based on its website design. By combining this with data-driven advertising campaigns, we ensured the right audiences were reached with messages that resonated, driving higher engagement and conversion rates.

Results

  • Thousands of high-quality leads generated across multiple locations.
  • Millions of dollars added to TC Backer’s bottom line.
  • Significant improvement in local map pack rankings, enhancing visibility and brand awareness.
The ability to track and optimize lead sources led to a dramatic reduction in wasted spend and a higher return on investment. Marketing insights gained from the CRM allowed TC Backer to allocate budgets to top-performing campaigns, further increasing efficiency and profitability.

Aaron and the SalesGadget team have been instrumental in the success of TC Backer's multi-office expansion. We've been working with them for several years now and they have helped support us from growing from one office to now five different offices. They've helped us generate millions of dollars in revenue and thousands of roofing, siding, gutters, and window leads. Using their services and software, we now have visibility over where all of our leads are coming from, the best performing lead sources, and also the revenue and profits generated from each source.

If you're looking to grow your roofing company or are looking for high-quality, consistent roofing leads, then you need to reach out to Aaron and his team at SalesGadget. You won't regret it!

Next Steps

The partnership continues with a focus on:
  • Further decreasing cost per lead (CPL).
  • Increasing website traffic and online visibility.
  • Optimizing campaigns to prioritize the highest-converting lead sources.
By aligning with marketing best practices—including continuous optimization, detailed analytics, and multi-channel integration—SalesGadget remains committed to driving sustainable growth for TC Backer Construction.